So it looks like Tropika have stumbled into the land of the “experience” campaigns that seem to be popping up. With their video titled “You’re a sip away from Jamaica. Massive Melrose Arch takeover. South Africa”, the brand taps into the magic of that rather well known recent TNT one involving a big red button. The difference is that Tropika is all about the island living vibes, so they kinda worked that into the mix when passersby were offered the chance to take a sip of Tropika and then all island jazz hell breaks loose.
Check it out after the jump.