For the most part, as a writer, I pride myself on being able to wrap the world up in a bow of words like a fucking literary Santa or something. That being said, some things in life just cannot be fully explained in words. The Instagram account for Cross Trainer SA is one such anomaly – an abstract 11th-dimensional construct that intersects with our own reality in a manner that the base human mind can barely comprehend.

Cross Trainer SA co-founder Julian F is clearly the glue binding Joburg’s luxury culture together. I’ve seen him pop up in photographs at some of the city’s most lavish parties but it was a conversation with sneaker aficionado and occasional Another-Day contributor Dave Sun that led me to the Cross Trainer SA Instagram account and all the wonder that it (just barely) contains. And let me clarify, this isn’t me just identifying a rube and poking fun at his photographs. This is me celebrating the Instagram adventures of a successful businessman and appreciating the complete lavishness with which he executes that thing the rest of us just call life. I mean, just look at the sheer variety of looks and personas this man assumes to promote his product.

 

The DJ

 

The Prophet 

 

The 12 Years A Slave

 

The Back To The Future Part 2

 

The Family Man

 

The Internet Personality

 

The Art Critic

 

The Playboy Grotto

 

The Feminist

 

The Weatherman

 

The Banksy

 

The National Lampoon’s Matrix Vacation

 

And the list goes on. But really, this is just a tiny taste of the true range of appearances that this higher dimensional business chameleon assumes. You’ve got to check out the complete Cross Trainer SA Instagram account to see them all.