Mercedes Benz has jumped (no pun intended) on the Super Mario bandwagon in Japan. I have no idea what the concept of this advertisement is, or how the 2 brands relate in any way, but who can say “no” to a 8-bit plumber in a bangin’ SUV?
I guess the Mercedes Benz GLA has a hydraulics system that can help you leap and destroy bricks? Or maybe it’s a car that makes you an ultra stud in real life? Either way, I want a Mercedes Benz now after watching this hilariously absurd advertisement. I’ll be moving to Japan at the end of July, so I guess this should be my first investment. GO GLA! GO GLA! GO GLA!
UPDATE: The Mercedes Benz GLA is actually a playable in-game vehicle that can be downloaded for the new Mario Kart 8. However, it still doesn’t explain why the advert takes place in the 8-bit Super Mario Bros world.
Jarryd Kin
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